bettro or Productive?

Productive is a broad agency-management platform with deep resource planning, budgeting, profitability and reporting. bettro is the calmer choice for a small creative studio that needs the client relationship and daily delivery to stay visible without adopting a full professional-services system.

The short answer

Choose by operating model, not by the longest feature list. Agencies that live in budgets and utilisation reports. bettro is built for creative studios managing the relationship and delivery together.

What Productive is built to do

Budgets, time, invoicing and team planning for agencies. Its public product pages currently describe:

Resource planning and capacity forecasting
Multiple project views, documents and forms
Time tracking, budgets, invoicing and profitability
Custom reporting and agency-wide dashboards

Which one fits your studio?

Choose Productive when…

Choose bettro when…

Utilisation and capacity planning drive management decisions
You need detailed project profitability and custom reports
Your agency operates at a scale that justifies deeper operations tooling

A clear client experience is more important than complex resource forecasting
You need the essentials without a heavy reporting layer
Your studio wants delivery and communication in one approachable workspace

See bettro's features See pricing

Before you switch

Changing systems is mostly a data and workflow decision. Work through these points before moving a live client.

1.Preserve historical time, budget and profitability records
2.Decide which reports are genuinely needed in the new workflow
3.Map resource plans separately from active project commitments

What bettro connects

bettro keeps the commercial and delivery story around each client in one place.

Leads and research

Proposals and approval

Projects and tasks

Meetings and decisions

Time and invoices

Client portal and updates

Questions about bettro and Productive

What is Productive used for?: Productive is agency-management software for resourcing, project delivery, time, budgets, invoicing and profitability reporting.
Does Productive include resource planning?: Yes. Capacity, availability, workload and forecasting are prominent parts of its official product.
Which is simpler for a small creative studio?: bettro is intentionally narrower and client-centred. Productive is the stronger candidate when utilisation, resourcing and detailed financial reporting are essential.
Does Productive include invoicing?: Yes. Productive connects invoicing to tracked time and project budgets.

Sources checked

Official product information reviewed 5 October 2026. Pricing is omitted unless the current official page is unambiguous.

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