An honest alternative
Asana is pProjects, timelines and automation for coordinating work across teams — and for many teams that's exactly right. But if your studio's work starts where Asana's strengths end, it's worth looking at what a tool built for creative client work does differently.
Nobody switches tools for fun. Studios usually start shopping when the tool they have was built for a different operating model than the one they run. With Asana, that tends to sound like:
Built for a different centre of gravity
Asana's strength is pProjects, timelines and automation for coordinating work across teams. If your week revolves around client delivery rather than that, the fit starts to strain.
The client experience is an afterthought
Studios tell us clients end up seeing internal boards, threads or portals that were never designed for them — and the studio ends up translating.
Commercial and delivery live apart
Proposals, time and invoices in one place; projects and client conversations in another. Reconciling them becomes someone's part-time job.
You assemble the studio system yourself
General tools are flexible by design, which means the studio's operating model has to be built and maintained — cCompanies coordinating many teams and cross-team dependencies
bettro is a client workspace for creative studios: the relationship and the delivery in one place, with a client-facing side that's designed to be seen.
Changing systems is mostly a data and workflow decision. Work through these before moving a live client.
Early access is open. Set up a real project, invite a client and see how the working relationship feels in one place.